About Us

Welcome to Saj Beautie

Founded in 2022, Saj Beautie was created from a deep, personal journey—one that turned pain into power and passion into purpose. After facing the life-altering experience of losing her best friend, Hadiza turned to makeup as a therapeutic outlet to rediscover herself.

She created Saj Beautie not just as a brand but as a movement, a soft but powerful reminder that beauty is an extension of self-care, healing, and self-celebration irrespective of the difficult times. Every product is crafted to celebrate the real you—whether you wear a full beat or prefer bare skin. From beginners to pros, glam girls to skincare minimalists. 

We’re building more than just a beauty brand. We’re creating a feel-good culture rooted in community, confidence, and creativity.