About Us

Welcome to Saj Beautie

Founded in 2022, Saj Beautie was created from a deep, personal journey—one that turned pain into power and passion into purpose. After facing a life-altering experience of losing her best friend, Hadiza turned to makeup as a therapeutic outlet to rediscover herself.

She created Saj Beautie not just as a brand but as a movement, a soft but powerful reminder that beauty is an extension of self-care, healing, and self-celebration irrespective of the difficult times. Every product is crafted to celebrate the real you—whether you wear a full beat or prefer bare skin. From beginners to pros, glam girls to skincare minimalists. Saj Beautie is for every cutie.

We believe self-care is not selfish. Makeup is a mood booster, and confidence is your best accessory.

We’re building more than just a beauty brand. We’re creating a feel-good culture rooted in community, confidence, and creativity. And as we grow, so does our dream: to launch The Saj Beautie Bar, a physical pamper-meets-beauty space, and the Saj Beautie Academy, where we’ll teach, empower, and inspire the next wave of beauty lovers and creatives.