Meet The Founder

**A Note from Hadiza Agbonoga**

I built Saj Beautie Cosmetics on passion, purpose, and possibility.

For me, Saj Beautie is more than just a beauty brand—it’s my love letter to every dreamer who refuses to dim their light. My brand was born from both passion and pain. After losing my best friend, Pat, I found myself in a season of deep grief, searching for a way to feel whole again. In that quiet period of rediscovery, I picked up makeup as a hobby. What began as a small act of healing grew into a journey of self-expression, rediscovery, and purpose.

For me, creating has never been about just products; it’s about telling stories, building confidence, and reminding you—as much as I remind myself—that our presence is powerful. Every shade, every formula, and every detail is intentional, designed to celebrate those who dare to show up boldly, authentically, and unapologetically as themselves. This brand is about more than beauty; it’s about resilience, self-worth, and the freedom to take up space in every room you enter.

Saj Beautie is my heart poured into color, carrying both Pat’s memory and my passion in every detail. My hope is that when you wear it, you feel the same healing, love, and transformation that guided me in creating it—for us.

Never forget: YOU ARE BEAUTIE-FUL.

With love, 

Hadiza